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IIWD
Indian Institute of Website Development

Course Details

The digital world has transformed the way businesses operate, making Digital Marketing one of the most in-demand skills globally. Companies today rely heavily on online marketing strategies to reach customers, generate leads, promote products, and scale revenue. To succeed in this competitive world, students need structured guidance, hands-on experience, and real working knowledge of digital tools — exactly what this 10-Month Advanced Digital Marketing Mastery Program delivers.

This course is designed to take you from a complete beginner to a highly skilled digital marketing professional. Each module is crafted to build your knowledge step-by-step, ensuring you understand both theoretical and practical aspects of modern marketing. The course begins with the basics of digital marketing—introducing you to the ecosystem, channels, platforms, audience behavior, and business impact. As you progress, you will learn website creation, SEO, social media management, paid ads, content marketing, automation, and analytics.


A major highlight of this course is the practical-based teaching approach. Every topic includes real-time implementation so that students gain the confidence to work on client projects or business marketing campaigns independently. You will learn to design websites using WordPress, optimize content for search engines, plan keyword strategies, manage social media pages, set up performance-driven ads on Facebook, Instagram, and Google, automate email workflows, track user behavior through analytics, and launch brand-building campaigns.


The 10-month structure ensures deep learning and continuous improvement. Instead of rushed theoretical classes, this course provides in-depth training with live tools and campaign setups. Students not only learn how to run ads but also how to optimize them for conversions, how to create customer funnels, how to understand analytics reports, and how to build long-term digital strategies for businesses.


Additionally, the program includes comprehensive training in designing marketing creatives using Canva, understanding marketing automation tools like Zapier and HubSpot, and applying advanced techniques used by agencies and top companies. By the end of the course, students will complete more than 10 live projects in SEO, website building, social media management, paid campaigns, branding, and analytics.


The course also prepares learners for freelancing and job interviews by teaching them how to build portfolios, create winning resumes, and pitch clients effectively. Many students begin earning through freelance marketplaces like Fiverr and Upwork within months of joining.


Upon completion, students become eligible for job roles like Digital Marketing Executive, SEO Specialist, Google Ads Manager, Social Media Strategist, Content Marketer, Email Marketing Specialist, E-commerce Manager, and Performance Marketing Analyst.


The syllabus is carefully designed to match current industry standards, ensuring students gain exactly the skills employers look for. Whether you want a corporate job, want to grow your business, or want to work as a freelancer, this course gives you all the tools, confidence, and experience required to build a successful career.

What's Included

10+ Live Projects & Assignments
Internship-Style Practical Training
40+ Industry Tools Training
Live Classes + Recorded Sessions
Placement Assistance & Portfolio Building
Certification Upon Completion

Skills You'll Gain

Search Engine Optimization (SEO)
Google Ads (SEM & PPC)
Meta Ads (Facebook & Instagram Ads)
Social Media Management
WordPress Website Development
Content Writing & Blogging
Email Marketing & Automation
Analytics & Reporting
Performance Marketing
E-commerce & Affiliate Marketing Skills

Prerequisites

Basic computer and internet usage
Understanding of English
A laptop or computer
Interest in digital marketing
Willingness to learn practically
No technical background required

Course Syllabus

Introduction to Digital Marketing
Module 1
Module Description
Overview of digital channels & marketing landscape.
Software & Tools Covered
Google Digital Garage
Google Digital Garage
Google Trends
Google Trends
Website Planning & Structuring
Module 2
Module Description
Domain, hosting, CMS, UI/UX & website architecture.
Software & Tools Covered
Elementor
Elementor
WordPress
WordPress
Google Page Speed Insights
Google Page Speed Insights
WordPress Website Development
Module 3
Module Description
Hands-on training to build fully functional business websites, blogs, landing pages, and portfolio sites.
Software & Tools Covered
Elementor
Elementor
WordPress
WordPress
Yoast SEO
Yoast SEO
Rank Math
Rank Math
Search Engine Optimization (SEO) – Complete
Module 4
Module Description
Full SEO strategy building including on-page, off-page, keyword research, link building, and local SEO.
Software & Tools Covered
Google Search Console
Google Search Console
Google Analytics
Google Analytics
Ahrefs
Ahrefs
SEMrush
SEMrush
Screaming Frog
Screaming Frog
Ubersuggest
Ubersuggest
MOZ
MOZ
Content Writing & Blogging
Module 5
Module Description
Learn content strategy, keyword-based SEO writing, article structure, blog posting, and content optimization.
Software & Tools Covered
Grammarly
Grammarly
Hemingway
Hemingway
Surfer SEO
Surfer SEO
Neuron Writer
Neuron Writer
Social Media Marketing (SMM)
Module 6
Module Description
Marketing on Instagram, Facebook, LinkedIn, Twitter, YouTube — content strategy, brand building & engagement optimization.
Software & Tools Covered
Meta Business Suite
Meta Business Suite
Canva
Canva
Buffer
Buffer
Hootsuite
Hootsuite
Meta Ads (Facebook & Instagram Ads)
Module 7
Module Description
Creating professional ad campaigns, audience targeting, pixel setup, retargeting & lead generation ads.
Software & Tools Covered
Meta Ads Manager
Meta Ads Manager
Pixel Helper
Pixel Helper
Google Tag Manager
Google Tag Manager
Google Ads (Search, Display, Video & Shopping)
Module 8
Module Description
Campaign setup, keyword planning, bidding, optimization & scaling strategies to get high-quality leads/sales.
Software & Tools Covered
Google Tag Manager
Google Tag Manager
Google Ads
Google Ads
Google Keyword Planner
Google Keyword Planner
Email Marketing & Automation
Module 9
Module Description
Set up newsletters, automation flows, segmentation & converting leads into customers.
Software & Tools Covered
MailChimp
MailChimp
Sendinblue
Sendinblue
HubSpot
HubSpot
Performance Marketing (Conversion-Focused Ads)
Module 10
Module Description
Scaling paid campaigns, funnel optimization, A/B testing, audience research & data-driven decision making.
Software & Tools Covered
GA4
GA4
Hotjar
Hotjar
Affiliate Marketing
Module 11
Module Description
How affiliate platforms work, building affiliate blogs, using Amazon Associates, Flipkart, CJ, Impact.
Software & Tools Covered
Amazon Associates
Amazon Associates
Awin
Awin
CJ Affiliate
CJ Affiliate
YouTube Marketing
Module 12
Module Description
Channel setup, SEO, keyword research, video optimization, thumbnails & growth strategies.
Software & Tools Covered
Canva
Canva
Tube Buddy
Tube Buddy
VidIQ
VidIQ
Graphic Design Basics for Marketing
Module 13
Module Description
Create marketing creatives, ad banners, social media posts, thumbnails & branding materials.
Software & Tools Covered
Figma
Figma
Canva
Canva
Photoshop
Photoshop
Marketing Automation Tools
Module 14
Module Description
Learn workflow automation, CRM setup, retargeting flows, and lead nurturing.
Software & Tools Covered
HubSpot
HubSpot
Zoho CRM
Zoho CRM
E-commerce Marketing
Module 15
Module Description
Learn product listing, catalog management, ads for e-commerce, and marketplace optimization.
Software & Tools Covered
Amazon Seller Central
Amazon Seller Central
Shopify
Shopify
Woo Commerce
Woo Commerce
Online Reputation Management (ORM)
Module 16
Module Description
Handle brand reviews, customer communication, reputation improvement, and crisis management.
Software & Tools Covered
Google Alerts
Google Alerts
Brand24
Brand24
Analytics, Reporting & Strategy Building
Module 17
Module Description
Learn to analyze data, prepare professional dashboards, and create marketing strategies for companies.
Software & Tools Covered
GA4
GA4
Google Sheets
Google Sheets
Data Studio
Data Studio
Freelancing & Career Development
Module 18
Module Description
Portfolio building, resume preparation, client acquisition, project bidding & earning strategies.
Software & Tools Covered
Fiverr
Fiverr
Upwork
Upwork
Freelancer
Freelancer
Behance
Behance
PeoplePerHoure
PeoplePerHoure
Final Project & Internship
Module 19
Module Description
Real-time industry project + internship-style training where students handle real campaigns.

Job Roles After Completion

Digital Marketing Executive

Start your career as a professional Digital Marketing Executive with the skills acquired from this course.

SEO Specialist

Start your career as a professional SEO Specialist with the skills acquired from this course.

Google Ads Expert

Start your career as a professional Google Ads Expert with the skills acquired from this course.

Social Media Manager

Start your career as a professional Social Media Manager with the skills acquired from this course.

Content Strategist

Start your career as a professional Content Strategist with the skills acquired from this course.

Email Marketing Specialist

Start your career as a professional Email Marketing Specialist with the skills acquired from this course.

E-commerce Marketing Manager

Start your career as a professional E-commerce Marketing Manager with the skills acquired from this course.

Performance Marketing Analyst

Start your career as a professional Performance Marketing Analyst with the skills acquired from this course.

Branding & Creative Strategist

Start your career as a professional Branding & Creative Strategist with the skills acquired from this course.

Freelance Digital Marketer

Start your career as a professional Freelance Digital Marketer with the skills acquired from this course.

Our Hiring Partners

Amazon
flipkart
CroudiWebs
Meesho
Instagram
Google
Facebook

Meet Your Instructors

Bikram Mandal

Expert Instructor
8 Years Experience

Full Stack Website Development

Course Videos

Course Preview Video

Frequently Asked Questions

Who can join this course?
Anyone—students, job seekers, business owners, or beginners who want a digital marketing career.
Do I need technical knowledge?
No. The course starts from basic concepts and builds to advanced levels.
Will I get practical training?
Yes, the entire course is 100% practical with real-time projects and tools.
Are certificates provided?
Yes. You will receive an industry-recognized Digital Marketing Certificate.
Does this course include placement support?
Yes, we provide resume building, interview training, and job assistance.
Can I work as a freelancer after completing the course?
Absolutely. You will learn freelancing platforms, client handling & earning methods.

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Digital Marketing Mastery Program
Save 16.00%
₹21,839.16
(₹25,999.00)
10 months Duration
10 Real-World Projects
Industry Certificate
Placement Assistance
Live Projects