Performance Marketing has become one of the fastest-growing career paths in the digital industry. Companies of all sizes—startups, agencies, e-commerce brands and enterprises—are actively hiring skilled performance marketers who can create high-ROI campaigns and generate measurable business growth. This 8-Month Performance Marketing Professional Course is designed to help beginners as well as intermediate learners become full-stack performance marketers capable of running data-driven paid advertising campaigns.
The course begins with foundational digital marketing concepts, including customer behavior, marketing funnels, KPIs, and the core elements of performance advertising. Students get a strong understanding of how paid marketing differs from traditional marketing and how businesses measure results through conversion metrics, cost analysis, and performance optimization.
Once the basics are clear, the course moves into deep practical skills. Students learn the complete process of building high-converting websites and landing pages. They also get hands-on training in Google Tag Manager, Google Analytics (GA4), tracking pixels, and event measurement—essential tools every performance marketer must know. These skills ensure that students can track every click, event, and conversion accurately.
The Google Ads section of the course is extensive and covers Search campaigns, Display Ads, YouTube Ads, Shopping campaigns, and Remarketing. Students will learn how to conduct keyword research, set bids, write compelling ad copies, optimize landing pages, improve quality scores, and scale campaigns while maintaining profitable ROAS. This is a key skill that companies look for when hiring PPC analysts and Google Ads specialists.
Following Google Ads, learners dive into Meta Ads (Facebook & Instagram Advertising). They explore audience categories, campaign objectives, targeting strategies, creative design, split testing, remarketing techniques, and ad scaling strategies. By the end of this module, students can confidently handle ad accounts for local businesses, e-commerce stores, and service-based companies.
As performance marketing heavily relies on data, the Analytics & Reporting module guides students to analyze user behavior in detail. They will understand UTMs, events, dashboards, traffic reports, engagement metrics, and custom reporting. Tools like Looker Studio help them build professional performance reports that companies expect from high-level marketers.
Students also learn SEO basics to complement paid campaigns. This includes keyword selection, on-page structure, search intent, and improving the overall relevance of ads and content. SEO knowledge helps optimize landing pages and enhances both organic and paid performance.
Conversion Rate Optimization (CRO) is another major part of the course. Students explore A/B testing, heatmaps, user journey analysis, and behavioral analytics tools. With these skills, they can improve conversions without increasing ad spend—making them valuable assets for employers.
The Email Automation module teaches students how to build lead nurturing workflows, segment audiences, and send personalized campaigns to convert prospects into paying customers. Tools like Mailchimp and Zoho help them practice real automation strategies used by agencies and marketing teams.
E-commerce Performance Marketing focuses on catalog ads, shopping feeds, retargeting, abandoned cart recovery, and scaling online store advertising. This prepares students for roles in e-commerce companies where performance marketers are in high demand.
The course also covers budgeting, scaling, and advanced growth strategies. Students learn how to manage monthly budgets, calculate CAC and ROAS, create campaign structure plans, and scale ad performance systematically.
To help learners stay ahead, the program includes a dedicated module on AI tools. Students use ChatGPT, Jasper, and AI-based creative tools to design ads, optimize campaigns faster, and enhance productivity.
The freelancing and agency workflow module teaches students how to acquire clients, create proposals, manage projects, handle reporting, and deliver marketing results professionally. This prepares students for freelancing and agency roles, opening multiple earning opportunities.
Finally, the course includes job interview preparation with mock interviews, portfolio creation, and real company case study tasks. By the end of the course, students will have a complete understanding of performance advertising and will be ready to secure jobs in digital marketing companies, e-commerce brands, and advertising agencies.
This 8-month course ensures that every learner becomes a confident, skilled, and industry-ready Performance Marketing Professional.
