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IIWD
Indian Institute of Website Development

Course Overview

This comprehensive course is designed to provide you with in-depth knowledge and practical skills in WordPress Development. Our expert-led training program combines theoretical concepts with hands-on projects to ensure you gain real-world experience.

Why Choose This Course?

Learn from industry experts, work on live projects, and get placement assistance to kickstart your career in WordPress Development.

What You'll Get

Live Interactive Classes

Learn from industry experts with real-time interaction and doubt solving

Real Projects

Work on industry-relevant projects to build your portfolio

Hands-on Practical Sessions

Get practical experience with coding exercises and labs

Course Completion

Get recognized with industry-valued certification

Placement Assistance

Get help with resume building and job interviews

Lifetime Community Access

Join our community of learners and professionals

What's Included

8 Months Practical Training
12+ Live Projects & Assignments
Google Ads & Meta Ads Hands-On Training
Complete Tracking, Analytics & Reporting
Landing Page & CRO Optimization
Job Placement Guidance & Interview Prep

Skills You'll Gain

Google Ads Management
Meta Ads Campaign Strategy
Keyword & Audience Research
Analytics, GA4 & Event Tracking
Landing Page Optimization (CRO)
Content & Creative Strategy
Automation & Email Funnels
E-commerce Performance Marketing
Budgeting & Scaling
Client Communication & Reporting

Prerequisites

Basic Computer Skills
Internet Browsing Knowledge
Understanding of English (Basic)
Interest in Marketing
Willingness to Learn New Tools
Ability to Work on Assignments

Course Syllabus

Introduction to Digital & Performance Marketing
Module 1
Module Description
Foundation of digital marketing, how performance marketing works, conversion funnel, KPIs, paid vs organic channels.
Software & Tools Covered
Google Workspace
Google Workspace
Canva
Canva
Marketing Fundamentals & Consumer Psychology
Module 2
Module Description
Understanding buyers, audience behaviour, customer intent, segmentation, targeting, positioning, funnels.
Website Basics & Tracking Essentials
Module 3
Module Description
Importance of websites, landing pages, UX, tracking pixels, events, conversion setup.
Software & Tools Covered
WordPress
WordPress
Google Tag Manager
Google Tag Manager
Google Ads – Search Campaigns
Module 4
Module Description
Keyword research, campaign creation, bidding, ad copies, extensions, quality score, optimization.
Software & Tools Covered
Google Ads
Google Ads
Google Keyword Planner
Google Keyword Planner
Google Ads – Display, Video & Shopping Ads
Module 5
Module Description
Display targeting, YouTube ads, remarketing, shopping feed setup, optimization.
Software & Tools Covered
Google Ads
Google Ads
Meta Ads (Facebook & Instagram Advertising)
Module 6
Module Description
Campaign types, audience creation, ad creative strategy, pixel setup, remarketing, A/B testing.
Software & Tools Covered
Meta Business Suite
Meta Business Suite
Meta Ads Manager
Meta Ads Manager
Social Media Content Strategy for Performance
Module 7
Module Description
High-converting creatives, ad psychology, content calendar for paid ads.
Software & Tools Covered
Canva
Canva
Analytics, Tracking & Reporting
Module 8
Module Description
Data analysis, event setup, GA4, UTMs, dashboards.
Software & Tools Covered
GA4
GA4
SEO Basics for Performance Marketers
Module 9
Module Description
Keyword basics, on-page elements, SEO supporting paid ads.
Software & Tools Covered
Google Search Console
Google Search Console
Ubersuggest
Ubersuggest
Landing Page Optimization (CRO)
Module 10
Module Description
A/B testing, heatmaps, user journey, form optimization.
Software & Tools Covered
Google Analytics
Google Analytics
Hotjar
Hotjar
Email & Automation for Retargeting
Module 11
Module Description
Funnels, lead nurturing, automation workflows.
Software & Tools Covered
MailChimp
MailChimp
Zoho CRM
Zoho CRM
E-commerce Performance Marketing
Module 12
Module Description
Product ads, catalog setup, retargeting, scaling.
Software & Tools Covered
Google Sheets
Google Sheets
Woo Commerce
Woo Commerce
Performance Marketing Budgeting & Scaling
Module 13
Module Description
Budgeting, CAC, ROAS, scaling strategies.
Software & Tools Covered
Google Sheets
Google Sheets
Programmatic & Affiliate Marketing
Module 14
Module Description
Programmatic ads, affiliate systems, payouts.
Performance Creative Designing
Module 15
Module Description
Ad creatives, visual psychology.
Software & Tools Covered
Canva
Canva
Photoshop
Photoshop
AI Tools for Performance Marketing
Module 16
Module Description
Using AI for ads, automation, analytics.
Software & Tools Covered
ChatGPT
ChatGPT
Freelancing & Agency Workflow
Module 17
Module Description
Client handling, proposals, reporting.
Interview Preparation & Job Readiness
Module 18
Module Description
Mock interviews, portfolio, case studies.
Software & Tools Covered
Google Sheets
Google Sheets

Job Roles After Completion

Performance Marketing Executive

Start your career as a professional Performance Marketing Executive with the skills acquired from this course.

Google Ads Specialist

Start your career as a professional Google Ads Specialist with the skills acquired from this course.

Meta Ads Specialist

Start your career as a professional Meta Ads Specialist with the skills acquired from this course.

Digital Marketing Executive

Start your career as a professional Digital Marketing Executive with the skills acquired from this course.

PPC Analyst

Start your career as a professional PPC Analyst with the skills acquired from this course.

Growth & Acquisition Executive

Start your career as a professional Growth & Acquisition Executive with the skills acquired from this course.

Media Buyer

Start your career as a professional Media Buyer with the skills acquired from this course.

E-commerce Ads Manager

Start your career as a professional E-commerce Ads Manager with the skills acquired from this course.

Lead Generation Specialist

Start your career as a professional Lead Generation Specialist with the skills acquired from this course.

Our Hiring Partners

Amazon
flipkart
CroudiWebs
Meesho
Instagram
Google
Facebook

Meet Your Instructors

Bikram Mandal

Expert Instructor
8 Years Experience

Full Stack Website Development

Course Videos

Course Preview Video

Frequently Asked Questions

Who can join this course?
Anyone who wants to build a career in digital or performance marketing—students, job seekers, freelancers, or business owners—can join this course.
Do I need prior experience?
No. This course starts from the basics and gradually moves to advanced concepts.
Will I work on real projects?
Yes, students work on 12+ live and practical projects.
Will I get job assistance?
Yes, the institute provides job support, interview preparation, and portfolio building.
What tools will I learn?
Google Ads, Meta Ads Manager, Google Analytics, GTM, Looker Studio, Shopify, WordPress, and more.
Can I start freelancing after this course?
Absolutely. A dedicated module teaches freelancing, proposal writing, and client handling.
Save 25%
₹18,750.00
(₹25,000.00)
Duration
Real-World Projects
Placement Assistance
Live Projects